Weekend Seminar
'How to Open and Run a BED and BREAKFAST Inn'
Over the years, we have offered numerous options from one to three day
seminars. We have noticed, however, that an intensive two-day seminar is
the best way to balance considerable information while maintaining a high
level of energy for learning. Our seminars begin on Saturday morning at 9
AM sharp and continue until 6 PM. This day includes 4-5 sessions, inn
tours, and guest speakers. We then continue into Sunday to finish the last
sessions and to provide individual time with each attendee.
Here is the 2008 Seminar Schedule
May 23-26 Jefferson Inn, Jefferson, NH
Oct. 24-26 Lion's Head Inn, W. Harwich, MA
SESSION 1 - Locating a B&B Inn
Who is an Innkeeper?
The Dream vs. the Pocketbook
Advance Preparation
Doing Market Research
Understanding Location
Purchasing a Failed Business
Seasonal Business
Start Up vs. Existing Inn
Innkeeper's Quarters
Part-Time Innkeeping
SESSION 2 - Financing Your Inn
SESSION 3 - Numbers, Numbers, Numbers
Understanding Income and Expenses
Capitalization Rates
Overpriced Properties
Determining a Fair Price
Researching Potential
Discretionary Income
SESSION 4 - Local Inn Tours
SESSION 5 - Marketing
10 Rules of Marketing
Advertising
Creating Publicity
Promotion
Creating Voices for Your Inn
Creating a Marketing Plan
Using the Internet
SESSION 6 - Nuts and Bolts of Innkeeping
Daily Operating Procedures
Decorating and Themes
Problem Guests
Staffing
Bookkeeping/Taxes
Use of Credit Cards
Telephone Manners and Procedures
licenses, Insurance and Zoning
Food Preparation
Personal and Family Time
SESSION 7 - Individual Time
At the end of the seminar, we sit with each attendee to discuss their personal
goals and objectives.
(Guest speakers are also invited such as a local realtor, banker, and
accountant/tax consultant.)
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